Assessing consumer-perceived food quality using conjoint analysis

Valuing watershed quality improvements using conjoint analysis

This paper reports on a study of valuation of multiple stream quality improvements in an acid-mine degraded watershed in Western Pennsylvania. A technique extensively used in marketing research, conjoint (CJ) analysis, is used in conjunction with a random utility model (RUM) to establish shadow valuations for various combinations of stream quality improvements in two streams. The technique show...

Testing consumer perception of nutrient content claims using conjoint analysis.

OBJECTIVE The US Food and Drug Administration (FDA) proposes to establish standardized and mandatory criteria upon which front-of-pack (FOP) nutrition labelling must be based. The present study aimed to estimate the relative contribution of declared amounts of different nutrients to the perception of the overall 'healthfulness' of foods by the consumer. DESIGN Protein, fibre, vitamin A, vitam...

Investigating Consumer Preferences in Choosing Vegetarian Restaurants Using Conjoint Analysis

People who eat out in urban are more common than ever before. However, restaurant foods are often high in calories, and lack for enough vegetables. Moreover, they provide too many calories from animal fat and protein resulting in a high risk of cardiovascular and other chronic diseases. Furthermore, a diet high in animal products contributes to global warming. For these reasons, a vegetarian di...

Evaluating Consumer Preferences for Medicare Part D Using Conjoint Analysis

A Conjoint Analysis of Online Consumer Satisfaction

The ability to measure the level of customer satisfaction with online shopping is essential in gauging the success and failure of e-commerce. To do so, Internet businesses must be able to determine and understand the values of their existing and potential customers. Hence, it is important for IS researchers to develop and validate a diverse array of metrics to comprehensively capture the attitu...